SCOUT RACKET CLUB

design | art direction

Spring 2024 B2B + DTC capsule campaign for all-new tennis + pickleball bags with small accessories. Slogans to mimic products features. Treatment needed to be bold, fresh and activating.

PHOTO | WEB | EMAIL | SOCIAL | UX


DECK THE HAULS

design | art direction

Holiday 2023 DTC campaign developed using product KPI’s + seasonal patterns. Color palatte taken from popular striped pattern for the season. Archways mimic “window shopping.” Image mockup’s created using AI + Adobe Photoshop. Campaign includes photography, 30-page gift guide + email.

STRATEGY | PHOTO | STORYTELLING | PRINT


EVERGREENS

DESIGN | CONCEPTUALIZING

Quick concepts to showcase top 10 forms on social, web + email. Needed to speak to core brand values + audiance. Drab to Fab was launched on homepage. 50% of mobile users paused to view 10% clicked to purchase featured product.

WEB | UX | STRATEGY


THE FALL HAUL

DESIGN | REIMAGINING

Multi-capsule Fall 2023 campagin for DTC ecommerce. Requested to create elements that reflect featured patterns + utilize product silos to show variety. Templetized emails to increase design output by 90%. Newness increased user engagement by 30%.

EMAIL | SOCIAL | PROCESS IMPROVEMENT