SCOUT RACKET CLUB
design | art direction
Spring 2024 B2B + DTC capsule campaign for all-new tennis + pickleball bags with small accessories. Slogans to mimic products features. Treatment needed to be bold, fresh and activating.
PHOTO | WEB | EMAIL | SOCIAL | UX
DECK THE HAULS
design | art direction
Holiday 2023 DTC campaign developed using product KPI’s + seasonal patterns. Color palatte taken from popular striped pattern for the season. Archways mimic “window shopping.” Image mockup’s created using AI + Adobe Photoshop. Campaign includes photography, 30-page gift guide + email.
STRATEGY | PHOTO | STORYTELLING | PRINT
EVERGREENS
DESIGN | CONCEPTUALIZING
Quick concepts to showcase top 10 forms on social, web + email. Needed to speak to core brand values + audiance. Drab to Fab was launched on homepage. 50% of mobile users paused to view 10% clicked to purchase featured product.
WEB | UX | STRATEGY
THE FALL HAUL
DESIGN | REIMAGINING
Multi-capsule Fall 2023 campagin for DTC ecommerce. Requested to create elements that reflect featured patterns + utilize product silos to show variety. Templetized emails to increase design output by 90%. Newness increased user engagement by 30%.
EMAIL | SOCIAL | PROCESS IMPROVEMENT
