Campaign: Size Matters

ART DIRECTION | PHOTOGRAPHY | STRATEGIC DESIGN

TASK AT HAND:


  • Create a digital campaign to the prompt:
    “Size Matters”
  • Select from Top 10 forms in year-round patterns
  • Should be fresh, entertaining, + memorable

OUTCOME:


  • Hired as an art director
  • A variety of views to sell the story that our bags are fun for the whole family.
  • Punchy campaign that walks the line + has the potential to start a conversation (brand awareness)