ART DIRECTION | PHOTOGRAPHY | STRATEGIC DESIGN
TASK AT HAND:
- Create a digital campaign to the prompt:
“Size Matters” - Select from Top 10 forms in year-round patterns
- Should be fresh, entertaining, + memorable
OUTCOME:
- Hired as an art director
- A variety of views to sell the story that our bags are fun for the whole family.
- Punchy campaign that walks the line + has the potential to start a conversation (brand awareness)