ART DIRECTION | GRAPHIC DESIGN
seasonal launch, D2C
TASK AT HAND:
- Create a new digital format for capsule releases
- Templates should be pattern + product-focused
- Reflect featured patterns through shapes/objects
- Utilize product silos to show options + pattern mix/match
OUTCOME:
- Increased content output by 90% for
design + copy teams - User engagement increased by 30%
- Purchases of the featured product increased by 10%