ART DIRECTION | PRINT DESIGN
seasonal launch leaning into core values, B2B
DESIGNED FOR REAL LIFE
TASK AT HAND:
- Create a new but familiar look for the brand
- Core values must be depicted
- Shoot by assortments to sell the collection
- Spotlight new collections with spreads
- Directed 35+ models and team members during the shoot, including kids ages 7-10.
- Collaborated with Marketing Director, Wholesale Director, VP + CCO to bring to life.
- Increased B2B sales by 40% due to updated style