ART DIRECTION | GRAPHIC DESIGN | CONCEPTUALIZING
evergreen campaign solidifying core values, B2C
TASK AT HAND:
- Showcase our top 10 forms in a new way
- Should be flexible between social, web + email
- Should speak to core brand value(s)
OUTCOME:
- Drab to Fab concept was launched on the website homepage to stop customers in their scroll (50% of viewers on mobile stopped)
- Clicks increased by 10%
- Purchases of the featured bags increased by 12%